Why are TikTokers rubbing beetroot on their faces?

Let’s unpack yet another unusual beauty hack

BEAUTYcrew Beauty Editor / February 16 2022

By this time, you’re probably aware that we’re regularly trolling TikTok for beauty hacks. And usually we’re pretty darn confident in the app’s ability to provide us with helpful information.

TikTokers have previously set us on the right track with a handful of Dior Addict Lip Glow Oil dupes, helped us to decorate our digits with the jelly stamper French manicure hack, and more recently, we’ve discovered the extensive magical abilities of colour correcting thanks to the TikTok white concealer trend

But occasionally we’re bombarded with ludicrous tips and tricks that are far less helpful. 

Enter: the beetroot natural blush trend.

A beauty hack which encourages people to reach into the fruit and vegetable drawer of their fridge for the nearest beet. Because apparently everyone is storing large quantities of the root vegetable in their kitchen…

The next step? Slice open that bad boy using the biggest kitchen knife you can find and rub it all over the areas of your face where you would usually apply blush. 

Having trouble blending? No worries. 

Just follow the lead of TikToker @​​daddydevitosgirl (and your elderly female relatives) and diffuse the bold cheek tint with a bit of saliva. 

The result? 

Think: French revolution working girl riddled with consumption. Chic.

A few TikTokers have jumped on this trend with a sense of immediacy that both shocks and concerns us. 

However, their attempts (thankfully) don’t involve using literal spit as a blending medium, so we have to show at least some gratitude for their clear display of restraint.

While we’re all about natural-looking and naturally-formulated options, we would encourage those looking to try this trend to also consider just how hygienic this particular beauty practice claims to be. 

If you’d like a similar effect with less mess, or you’re just saving your beetroot for a literal meal, we’ve hunted down a few tints to tide you over…

Lip and cheek tints we recommend:

ERE PEREZ Beetroot Cheek & Lip Tint in ‘Joy’ ($39 at The Iconic); Trinny London Lip2Cheek in ‘Munchkin’ ($45 at Trinny London); and MCoBeauty Cheek & Lip Tint in ‘Dusk’ (was $16 now $11.99 at Oz Hair & Beauty).

ERE PEREZ Beetroot Cheek & Lip Tint in ‘Joy’

Trinny London Lip2Cheek in ‘Munchkin’

MCoBeauty Cheek & Lip Tint in ‘Dusk’

If you’re more a of a traditionalist when it comes to cheek colour, we suggest taking a gander at the best blush on offer in Australia.

Main image credit: @mattloveshairmattloveshair

Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.