The natural lip balm that’s quickly earning cult status around the world

And it’s Australian!

BeautyCrew Beauty Editor / April 10 2019

If you’ve decided to make the switch to using more natural beauty products, one of the main reasons is probably because you know that everything you put on your skin is absorbed by your body, so using a nasties-free formula just makes sense. Given this, it’s no wonder that a natural lip balm has recently become a hotly coveted natural beauty buy.

One in particular, the Clean & Pure Co. Lip Balm, has just earned itself the title of the world’s fastest-growing lip treatment. And it’s made right here in Australia!

One of these natural lip balms sells every minute nationwide and is currently ranked as eBay’s top-selling lip balm treatment.

So what’s the fuss about?

Well, for starters, the Clean & Pure Co. lip balms contain no more than six ingredients. They only put the purest ingredients in their lip balms, including ethically sourced manuka honey beeswax and extra virgin olive oil from Queensland and Victoria based farms and suppliers.

In fact, Clean & Pure Co. are the first brand worldwide to offer lip balms that contain manuka beeswax, an ingredient that is particularly hard to utilise in lip balm formulations because of the difficulty commonly found in merging water-based honey with oil and wax. As water and oil naturally separate when they come into contact with one another, being able to combine these two components whilst also maintaining the structural integrity of the lip balm in its final form is no easy feat.

The Clean & Pure Co. Lip Balms are available in yummy flavours like Manuka Honey, Cocoa Butter and Peppermint, but it’s their Tinted Rose offering - a lip balm that gives you a your-lips-but-better kind of natural red-tinted finish – that is their best-seller.

At just $4.99 (or $5.99 for the Tinted Rose Lip Balm), we’re not surprised the world is stocking up.

Looking for more natural beauty alternatives? Check out our favourite Australian natural beauty offerings.

Do you use a natural lip balm? What’s your favourite? Let us know in the comments.

Image Credit: @rosiehw

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).