The vacation-inspired body cream Hailey Bieber, Selena Gomez & Hilary Duff all swear by

AKA three ladies with VERY luminous limbs

Digital Beauty Editor / April 21 2022

It's no secret that a celebrity endorsement means a lot in the beauty game (the stars try it all, so if they say it's good, chances are it's pretty damn good), but a celebrity endorsement that happens thrice? That means a product is excellent.

And any body cream that Hailey Bieber, Selena Gomez and Hilary Duff all laud for its moisture-boosting benefits is no doubt a good'un.

So what is said majestic formula?! The Sol de Janeiro Brazilian Bum Bum Cream ($67 at MECCA), of course. Yes, we know $67 seems steep for a body cream, but think about it this way: you wouldn't wince (as much) if it were for your face. And why doesn't your body also deserve the best?!

It does offer quite literally the best smoothing, firming and hydrating ingredients available. The formula features caffeine-rich guaraná (to stimulate circulation), fatty acid-loaded cupuaçu butter (to enhance elasticity), and coconut oil (the gold-standard in softening hydration).

It also happens to smell just like a tropical vacation; no seriously, it's as beloved for its dreamy salted caramel, pistachio and vanilla scent as it is for its body-nourishing blend.

Sol de Janeiro Brazilian Bum Bum Cream

So what do Bieber, Gomez and Duff specifically love about it? Well, they've all publicly sung its praises for different reasons. Bieber, for starters, rates it for its aesthetic, aroma and all-star hero ingredient: "I love this packaging, and it smells amazing. It’s like I’m on the beach. Plus, I’m obsessed with anything that has coconut oil," she once explained to Refinery29.

Gomez, on the other hand, only pulls it up into her main hydration roster when she's in need of a little extra TLC: "I just got back from a trip and my skin is peeling, so I’m using Sol de Janeiro’s Bum Bum Cream," she shared with British Vogue re: her experience. Note to self: even though the fragrance will make you feel like you're still on holiday, it's also a good option to have on-hand once you're home.

In Duff's case, however, it's the very reason she finds herself wanting to leave home. “There’s this line I’m obsessed with at Sephora called Bum Bum Cream. It smells so good! And now they have a lip balm, and I can’t stop. My son smelled it the other day, and he goes, ‘Mom that smells like Hawaii.’ I was like, ‘I know, let’s go,’” she told The New York Times.




It definitely seems to work wonders (both for skin health and luminosity levels); whether you're rocking a bikini like Bieber, a one-piece like Gomez, or a mini dress like Duff, it's the perfect way to give your limbs a little glossy hydration that leaves them looking (and feeling) their very best.

Main image credit: @haileybieber

Want more celebrity recommendations? Here are the moisturisers the stars love to slather on...