What is the Italian Bob trend?

The term ‘Italian Bob’ was originally coined by Nick Latham and Sean Paul Nother (salon owners and founders of The Hair Brothers) back in 2021. 

“Inspired by Hannah Kleit and Kaia Gerber we are sure that The Italian Bob will be a hit,” the pair explained via their Instagram. 

“[It’s] chunky ended, neck grazing, and long enough to tie up yet short enough to turn heads,” they went on to say. “[It] looks great in any parting and looks equally as beautiful when air-dried or blow-dried — we think this hair cut speaks for itself.”

“In his book, Italian Glamour, [Enrico] Quinto writes a great quote denoting the characteristics of Italian beauty,” Latham told GLAMOUR. “He says ‘Italian glamour is not sophisticated or artificial, it works in the same way as the idea of the Dolce Far Niente – the sweetness of doing nothing. It's an accessible beauty. Simple and natural.’”

But after the success of the second season of The White Lotus, the trend has evolved from a low-maintenance way to wear your hair into a first-class ticket to the Italian experience. Destination? Sicily. 

If you haven’t seen the series, (what have you been doing with your life?) characters Lucia and Harper are the proud owners of effortlessly chic Italian bobs, and they possess the same accessible beauty Enrico Quinto writes about in Italian Glamour. 

And while Lucia and Harper are enjoying their trendsetting haircuts in the Sicilian sun, the beauty of the Italian bob is its versatility. The length and lack of layers that define the Italian bob would look just as chic paired with a tailored trench coat as they do poolside. 

We didn’t see the Italian bob trend coming, but we did predict a few more hair trends we think you should try in 2023. 

Main image credit: Getty