The reason Jameela Jamil is slamming Kim Kardashian's new body make-up

"Hard pass"

Marie Claire Marie Claire Editorial & Digital Intern / June 26 2019

Ever since Kim Kardashian first started teasing snippets of her "ultimate body-perfecting secret" on Instagram, we've been lowkey obsessed with learning the 37-year-old's favourite tips and tricks for achieving luminous, even-toned skin from head-to-toe.

While the launch of KKW Beauty's body make-up collection has gone viral thanks to those before and after videos, there’s something troubling about the message behind the line of products which teaches women to camouflage their scars and skin flaws. Leave it to body activist Jameela Jamil to say what many of us have been quietly thinking. 

Three days after the mother-of-four launched her new collection of KKW Beauty body products, which includes a body foundation that Kardashian West credits for concealing her psoriasis flare-ups, the outspoken star has taken to Twitter to share that she would rather live with her imperfections than mask her body with makeup.

“Hard pass,” she wrote alongside a video Kardashian West had shared promoting the products.

“God damn the work to take it all off before bed so it doesn’t destroy your sheets… I’d rather just make peace with my million stretch marks and eczema,” she continued. “Taking off my mascara is enough of a pain in the arse. Save money and time and give yourself a damn break. ❤️”

This isn’t the first time that 33-year-old has fired back at the Kardashian family for promoting unattainable standards of beauty through their sponsored social media posts and content. Jameel’s criticisms have triggered online debate, with many commenters turning to the Keeping Up With The Kardashians star herself, who provided a brief rundown of how her new product works and her own perceptions of the condition on her social media accounts – and there's no denying the incredible transformation. 

“I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup,” Kardashian said on the post.

I'm so excited for you guys to try my new @kkwbeauty Body Collection. It consists of 3 different products (body make up, a liquid body shimmer and a loose shimmer powder). I use them all separately and sometimes all together depending on the look I am going for. This one shown above is the body Make Up. This is what I use most often. I don't always like my legs to have shimmer on them. I use this when I want to enhance my skin tone or cover my psoriasis. I bruise easily and have veins and this has been my secret for over a decade. I've learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup. My formula is so creamy and buildable and has a smooth satin finish. It builds easily for a more full coverage if needed. It launches 06.21.19 at 12pm pst at kkwbeauty.com #kkwbeauty. Stay tuned for some videos showing how i use it all.
I'm so excited for you guys to try my new @kkwbeauty Body Collection. It consists of 3 different products (body make up, a liquid body shimmer and a loose shimmer powder). I use them all separately and sometimes all together depending on the look I am going for. This one shown above is the body Make Up. This is what I use most often. I don't always like my legs to have shimmer on them. I use this when I want to enhance my skin tone or cover my psoriasis. I bruise easily and have veins and this has been my secret for over a decade. I've learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup. My formula is so creamy and buildable and has a smooth satin finish. It builds easily for a more full coverage if needed. It launches 06.21.19 at 12pm pst at kkwbeauty.com #kkwbeauty. Stay tuned for some videos showing how i use it all.

Want to hear more about how Kim perfects her complexion? Check out how the reality star covers her psoriasis.

What are your thoughts on body makeup? Let us know in the comments below.

Main image credit: @kimkardashian

Maddison has been marie claire’s star intern on both print and digital since 2018 and spends her days reading and writing about the latest skincare tips and tricks. When she isn't watching reruns of Gossip Girl, you can find Maddison indulging in a new face mask or trying to emulate Meghan Markle’s signature messy bun (it’s harder than it looks!).