This luminous serum range combines the best actives for brighter skin

Here’s what our Review Crew® had to say about these skin illuminating picks

BEAUTYcrew Beauty Editor / February 17 2021

The product

When it comes to selecting a serum that you can count on to have your skin’s best interests and glow goals at heart,  it can be hard to strike the right balance between active ingredients. Too much can freak out skin and not enough will leave you with less than impressive results.

Olay has managed to create a range of serums super serums in fact that are gentle enough for every day (formulated without parabens, sulphates, phthalates, mineral oils, and petrolatum/no nasties), while still packing enough of a punch for you to enjoy your best skin without a worry in the world.

Introducing: Olay Niacinamide + Vitamin C Super Serum; an antioxidant-rich skin-brightening formula that targets uneven skin tone, dark spots and scars, Olay Luminous Niacinamide Super Serum; a skin-strengthening serum that improves texture, reduces sebum/oil production to minimise the risk of acne, Olay Niacinamide + Hyaluronic Super Serum; a hydrating and moisturising pick that plumps skin, and Olay Luminous Niacinamide + Cica Super Serum; a healing and soothing serum with anti-bacterial and anti-inflammatory properties.

Our panel of Review Crew® testers put this range of daily serums to the test.

The panel

Beauty Crew sent the Olay Super Serums to a panel of women aged 22 to 45. Those with dull skin and uneven skin tone received Olay Niacinamide + Vitamin C Super Serum; members with dark spots and tired looking skin received Olay Luminous Niacinamide Super Serum; dryness and dehydrated skin received Olay Niacinamide + Hyaluronic Super Serum; and Olay Luminous Niacinamide + Cica Super Serum was sent to those with redness and inflamed skin.

The lowdown

Here’s what the Review Crew® loved about the Olay Luminous Serum Range.

Olay Niacinamide + Vitamin C Super Serum: 

They loved how nourishing the serum was, but it was the added boost of vitamin C that had their skin plump, glowing and revitalised after use.

Olay Luminous Niacinamide Super Serum:

Dark spots be gone! Our members loved the clarifying and brightening effects of the serum, with a number of reviewers saying they noticed a distinct difference in the overall tone of their skin.

Olay Niacinamide + Hyaluronic Super Serum:

Our members revelled in their plump, dewy, hydrated complexions after adding this little guy to their skin care routine. Packed full of niacinamide and hyaluronic acid, their skin was well moisturised after application.

Olay Luminous Niacinamide + Cica Super Serum:

Those of our members with sensitive skin really benefited from the cica-infused formula which helped to quell redness and irritation whilst ensuring skin was moisturised and nourished.

The verdict

“I love this [Olay Niacinamide + Vitamin C Super Serum]! I haven't tried a lot of Olay products, I always assumed they were for more mature skin, but now I want to try more! The packaging is great, I love the dropper as it helps get just the right amount of product for your face. The scent is mild and smells nice (my husband liked it too) and the serum is super nourishing. I was having issues with my skin being super dry and flakey (thank you summer sun!) and within the first use my skin soaked it up and was glowy and soft.”
Alice W
REVIEWcrew® Member
“I have a couple of dark spots on my cheekbones and a little bit of pigmentation. I have noticed a definite improvement in the clarity and texture of my skin since using the [Olay Luminous Niacinamide Super Serum]! It has boosted radiance and improved skin tone. This is also non-irritating and great for sensitive skin. It’s fast absorbing and hydrating - no skin flakiness in sight! After a couple of weeks of morning and evening use - my cheeks are glowing and I’m using less makeup. It keeps my skin hydrated, firm and radiant. A super impressive multi-tasking serum that eliminates dullness.”
Zoe C
REVIEWcrew® Member
“[Olay Niacinamide + Hyaluronic Super Serum] is the serum I’ve been looking for! Having had a pretty solid routine, I always felt like I was missing that extra step of ultimate hydration and this has filled the gap. It is a light consistency and whilst it says you need two pumps I definitely only use one as it goes so far. I can easily get it down my neck and chest with 2 pumps but just one for the face. Also goes under make up easily as well and absorbs into your skin… My skin feels hydrated, plump and so much clearer, I could not recommend this enough.”
Tahlee A
REVIEWcrew® Member
“I had my doubts whether this [Olay Luminous Niacinamide + Cica Super Serum] would live up to its hype. I've used a broad range of serums in my time; from drugstore to high end. I have pretty sensitive skin, and at times I am in environments which are pretty harsh for my skin. After using this product for a few weeks, I noticed that my skin was less irritated and a lot calmer, especially for this time of the year. I've also had a very busy schedule, and it's kept my skin looking radiant, fresh and with a healthy glow. Definitely worth the price tag, it's a cult classic in the making.”
Daniel K
REVIEWcrew® member

Like the sound of these illuminating serums? Read more Olay Niacinamide + Vitamin C Super Serum reviews, Olay Luminous Niacinamide Super Serum reviews, Olay Niacinamide + Hyaluronic Super Serum reviews, and Olay Luminous Niacinamide + Cica Super Serum reviews.

The products for this Review Crew® trial have been provided by Olay to Are Media and BEAUTYcrew for the purpose of trial and review by Review Crew® members.

*This combined average star rating for Olay Niacinamide + Vitamin C Super Serum, Olay Luminous Niacinamide Super Serum, Olay Niacinamide + Hyaluronic Super Serum, and Olay Luminous Niacinamide + Cica Super Serum is based on a combined total of 80 reviews submitted and is correct as of 11/02/2021.

Main image credit: Are Media

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).