Rozalia Russian's lash-lifting hack requires *this* drugstore mascara
Say hello to this under $20 buy
By Ruby Cotton
Beauty Editor / July 13 2023
There's a limit to how many drugstore makeup items we will allow ourselves to buy within the space of a single year. But as we crawl towards August, you can be assured that we've almost certainly already hit that quota. Between winter skin care switch-ups and Drunk Elephant dupes, our shopping cart hasn't had a second of alone time.
However, when Aussie fashion designer and the cover star of BEAUTYcrew's 2022 Digital Issue rolls onto our Instagram feeds with an under $20 recommendation (and a stunning GRWM video to match) it would be rude not to run to Chemist Warehouse and stock up immediately.
What is Rozalia's drugstore recommendation?
The $20 budget buy is none other than the newly released L'Oreal Paris Telescopic Lift Mascara ($18.99 at Chemist Warehouse), which according to Russian, "if you've been living under a rock or haven't been on TikTok" you might've missed.
Spitting out all the facts, the Atoir By Rozalia designer described the L'Oreal wand as being a "double hook brush which instantly grabs and lifts". Or in other words, double the lash, half the work.
As for the formula itself? Your lashes will have "5mm of visible length" immediately added, according to Russian.
And while we mightn't have the same gravity-defying lashes in common (at least not yet), we did have the same reaction as Russian upon witnessing the magic of this mascara. "They are insane. No fake lashes, like oh my god, where has this mascara been all my life?" she gushed.
"Can you see they are full and not clumping? Which is my pet hate with mascara." *Cut to us screaming "YES, SAME" at our phones.*
Ruby is BEAUTYcrew's Beauty Editor. She is the CEO of nine global corporations. Just kidding. She does however, report on the latest beauty trends, celeb skin care lines (the wonderful, the so-so and the downright unnecessary). If you're ever at a lull in conversation with her, be sure to mention anything hormonal acne or Real Housewives and you'll be set for hours.